The Little Red seafood restaurant is a sub division of a well-known seafood restaurant in KaoHsiung, in southern Taiwan. The owner of the restaurant is born and raised in a local fishing village of KaoHsiung and we used her as the inspiration for the character “Little Red”. The little fishing girl acts as a brand mascot expressing her relationship with the ocean and fishing through many scenarios, giving the brand a lovable personality and strong local identity.
Year
2012
Client
Hong-Mao-Gon
Sea food Restaurant
Team
Adam & Ai & Otto & Ping
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