KINYO is a major audio component manufacturer that came to us looking for a way to boost the identity of their relatively unknown brand. After analyzing their current position in the market and product price point we helped them understand who their main target audience is and how to connect. The result is the first of the Cutting Edge series, the 119. The Cutting Edge series targets highly image and price conscious digital media consumers such as college students. By keeping production costs down and focusing on a strong image the 119 is all about style at an affordable cost.
